The Personal Website Playbook

If you work or spend a lot of time online, you need your own website.

It's your modern-day CV and gateway to a pipeline of opportunity:

Leads for work that come to you
Revenue across multiple income streams
Valuable opportunities from interesting people

Your personal website should be the centrepiece of your
marketing strategy in 2025.

Do you want to know how to put together a good one?

Let me show you the playbook.

Get the video course now for $99 Tell me more

Who am I and what do I know?

Teacher of The Personal Website Playbook, Tom Hirst

I've been using my personal website to generate interest in my services for years.

This very website provides fuel for my six-figure yearly freelance career.

It's been tweaked, modified, tested, added to and removed from in this time.

Leaving me with 100s of valuable lessons learned in what makes personal websites successful.

This is what my inbox looks like most months:

278 leads from 7,012 clicks in 2020; all organic, no paid ads.

The biggest lesson learned of all?

When your personal website is good, you need less traffic than you think.

And because your personal website is good, you can increase results by driving more traffic at any time.

The first step is putting together a good personal website.

And that's what this course is all about.

Get the video course now for $99

What you'll learn

Across 12 video modules you'll learn:

Why having a personal website opens you up to
opportunities from all angles
How to choose the best tools to assemble your personal website
How to structure your pages to increase conversions
The style and layout strategies that get your content seen
Which pages to include and what to show on them
How to gain trust through your personal website that gets you work
How to position your personal website to gain an audience
that will buy from you
Why messaging raises personal brand awareness and how to
create yours for your website
How to write convincingly to encourage people to get in touch with you
How to craft offers that present value effectively to get leads
and make sales
The tactics I use to drive relevant traffic to my personal website
Methods to monetise your personal website from different sources simultaneously
How to test your personal website's performance and improve it over time

Specific modules to be announced.

Get the video course now for $99

Praise from buyers

Valuable information relating to specific and achievable wins you can make on your own site today.– Scott Spence, Web Developer

Tom's course generously shares lots of advice and tips that helped him over the years. He includes tons of examples that can help anyone accelerate their personal brand.– Areej AbuAli, SEO Consultant

Finally, a website course without the fluff. Tom takes it back to first principles and doesn't hold back on sharing his expertise. I'm actually excited to start my new website now. Thanks Tom!– Connor Fowler, Brand Identity Designer

A no-brainer for freelancers and incredibly useful for anyone creating an online presence.– Dan Spratling, Freelance UX Engineer

If you're creating a personal website for the first time or in the process of improving your current one, follow the advice in Tom's Playbook. It's a fantastic blueprint for creating a great personal website.– Philip Benton, Commercial Photographer

Even as an experienced consultant, I learned a tremendous amount from this course! I was very satisfied with it, and would highly recommend it.– Simon Hoiberg, Software Engineer

Tom's playbook was the roadmap I needed. Being able to follow a tried-and-tested approach, in a digestible format, made a huge difference and has allowed me to finally finish my personal website.– Mike Richardson, SEO Consultant

With my personal website already live, I used this course to re-evaluate my message to ensure I convert more clients.– Simon Date, Web Developer

Tom's teaching style is down-to-earth, clear and actionable. High recommend.– Kevin Cunningham, Developer and Educator

Get the video course now for $99

FAQs

Do I need to know how to code?

No, because this is not a technical course.

I won't be teaching you how to code, because there are already 10s of courses out there that will.

My strength is helping independent workers market themselves and this is what The Personal Website Playbook teaches.

Does my website need to be on a certain platform to benefit?

It doesn't matter what platform you use.

The Personal Website Playbook's content applies to any CMS or website builder and if you build your website entirely from scratch yourself.

Choosing the platform for your personal website isn't the biggest hurdle; knowing how to get results from it is.

Who is this course for?

Anyone who:

Works online
Freelances
Consults
Creates
Has a personal brand
Wants to raise their profile

I recommend that you have time to commit and think long-term. Compounding happens over time.

Did you pay for ads to get traffic?

I've never paid for an ad to this website.

What's the format?

Slides and demonstrations taught by me on video.

12 module files, all downloadable and with free updates for life.

You’ll also get an appendix PDF with links to tools, references and resources, plus a PDF of the presentation slides.

What if I don't like it?

I created The Personal Website Playbook because there isn't enough quality content on this topic out there.

If you're worried this course will be of poor quality, should you find no value inside, I'll happily process a refund for you.

Get the video course now for $99

What next?

Now's your chance to stop procrastinating on your personal website.

You do good work and have big ideas.
So let people know about it.

The Personal Website Playbook will give you clear direction and help you feel in control of your marketing.

Launching or levelling-up your personal website can get you a shot you wouldn't have otherwise had.

Open yourself up to a pipeline of opportunity.

Click the button below now!

Get the video course now for $99

Not ready to pre-order?

Built in public

I'm a big believer in building things in public.

For a behind the scenes look at how I put The Personal Website Playbook together, check out the story on Twitter.